The CCEG was established in 2013 as a university research hub for investigating the measurement and application of social value.
The initiative will be headed by BCU Visiting Professor of Blockchain Olinga Taeed, a former special adviser to former Prime Minister David Cameron.
Professor Taeed is Director of CCEG, the world’s leading not-for-profit think tank on the movement of value with 165,000 members, which has pioneered the internationally-recognised Social Earnings Ratio.
The partnership will see Professor Taeed collaborating with the Business School, within the Faculty of Business, Law and Social Sciences.
In addition to 5G and AI, areas of collaborative research will include the business application of Distributed Ledger Technology (often called blockchain) and the Internet of Things.
Professor Taeed said: “I’m delighted to work alongside the BCU Business School. Fourth Industrial Revolution Technologies is in high demand, not just for digital businesses but for the new post-HS2 world that BCU has such a close proximity to, both physically and symbolically.”
Director of Birmingham City Business School Professor Nassim Belbaly said: “This is an innovative partnership that will not only enhance our academic excellence, but will also be beneficial to our students, our staff and our partners in the business community.”
Pictured: Professor Olinga Taeed and Professor Nassim Belbaly
[Published February 20, 2020, Created by BCU Marketing and Communications]